The platform is rolling out a updated setting that allows them to reduce the quantity of AI-created media appearing in their streams. This step comes as the company disclosed that it currently hosts more than 1 bn content made with AI.
Trial and Implementation
The new functionality is in a pilot phase over the coming weeks before a global rollout. This shift aligns with a surge in AI-generated material, spurred by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that almost one in 10 of the fastest-growing channels on a competing service exclusively feature clips produced artificially. A considerable share of this output is considered low-quality AI content, a phrase for poor-quality, factory-style content that is frequently absurd or bizarre.
Based on user feedback that many people enjoy content made with AI tools, ranging from AI artwork to informative clips, and we intend to provide users the ability to increase or decrease of that, depending on their own preferences,” commented a spokesperson.
AI on the Platform
The platform announced that there are now 1.3bn videos on its network identified as artificially created. In total, over 100 mn media items are uploaded to the platform daily, making AI content a relatively small percentage of its overall inventory.
User Control Features
Viewers will be able to reduce or increase the amount of AI-generated videos they see by accessing the topic control setting in the app and selecting the AI content topic. Additional categories that can already be modified under the setting cover current affairs, clothing, cosmetics, and choreography.
Platform Guidelines
The platform’s guidelines require users to identify lifelike AI-made content, and it bans dangerous fake videos of well-known individuals or critical incidents. Any believable AI-generated clip that is unmarked can be removed under its terms of service.
Additionally, the platform will henceforth add an AI-generated watermark to content created with its built-in AI features, or flagged by an collaborative effort for identifying artificial media. This measure is intended to deter users from seeking to bypass the disclosure requirement.
Responsible AI Funding
The platform is also establishing a $2 million AI literacy fund for specialists and groups to produce educational content about using AI responsibly. This program will support non-profit groups specializing in training computer science.
Platform Protection
TikTok has justified its safety measures, amid discussion over proposals to cut jobs for numerous safety staff in Britain. The company is expected to cut a significant number of roles in its trust and safety department in the UK capital, with labor groups and online safety experts raising concerns that humans are being replaced by automated systems.
A senior executive stated that staff-based oversight would continue to be important, but artificial intelligence can protect employees by eliminating the most graphic content ahead of it gets reviewed by people. The platform stated a 76% decrease in disturbing and violent content handled by safety staff over the last 12 months due to the use of its machine learning processes.
We believe it is crucial to balance people and machines to keep the platform safe,” she said. “We’ll have staff as part of that process, but we further consider it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is the area in which a extensive automated help is making a difference work at speed.”
